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A few things you have to know about VAT in Germany

Posted by on Oct 27, 2016 in Finance | 0 comments

If you are a business men or woman who lives outside Germany, but who wants to open a business in this country, there are a few things that you should know. And when it comes to this subject, one of the most confusing aspects (especially for those who are new in this area), is the one which is related to VAT (also known value added tax). This is the reason why, experts from this domain made a list with some of the most frequent asked questions, when it comes to VAT in Germany. Here they are the most important of them.

Why there are two rates of VAT in Germany?

 This thing is very simple to understand, but let’s take things step by step. Firstly, you should know that there are two types of country when it comes to VAT: some of them have a unique tax rate and one good example in this case is Denmark which has 25% VAT, whereas others like German or France have two different rates. The first rate in the case of Germany is 7% VAT and it is applied when it comes to food, events from the cultural domain, medical treatments and the list may continue. The second VTA rate is 19%. So, if you want to open a business which deals with clothes, for example, in Germany, you will have to pay a 19% VAT rate.

When do I have to pay a German VAT?

It is a very important question which economic experts usually receive. There are, however, a lot of situations when people have to pay this rate, but here they are the most common of them: when you want to import goods into Germany from a place which is located outside EU; when you intend to open a business in this country which deal with buying and selling different types of goods; when you have a business which is not located in Germany, but you want to sells products to German clients (especially by Internet – ecommerce); when you decide to organize an exhibition in this country and you intend to sell products during the event .

Can I receive a VAT refund?

Yes, you can benefit from some VAT refunds, but you should know the laws in cause. Or if you want to get rid of stress, you can choose appealing to a company that deals with these kinds of stuff. In order to receive the VAT refund, you will have to gather all the necessary documents and sometimes it can be difficult. For example, this happens in the case of choose to buy a large amount of things and the company that provides you the cargo can offer you a VAT refund.

Are there any countries in Europa which have a smaller VAT rate?

If you compare Germany with other European countries, you will see that it is one of those which come with the smallest VAT rate. But there are some exceptions such as Luxemburg or Malta which ask people to pay less for this tax. And if you want to know better how things really work, you should make a small research on the Internet.


Guide to recover your debts fast

Posted by on Oct 12, 2016 in Finance | 0 comments


When a person owes you money, and they postpone making the payment, you might have difficulties in dealing with your daily activities, because you lack funds. But, when you are running a company and you are dealing with debts, because your clients are late to paying their invoices, then, you definitely need to take some actions for solving this issue. The actions depend on your ability to negotiate with the ones who owe the money, and on the size of the debt. For being sure that you would have no issues in recovering the debts, you have to follow the instructions provided by specialists in this domain. The best option you have at the present moment is to collaborate with a company as http://www.racingcreditcontrol.co.uk/ to offer you support during the process of collecting the late invoices. Also, take a look at the following recommendations, because they would prove quite useful.

Talk with your debtors

It is important to identify the debtors, and see how much they owe you, because you would have to have a clear idea about this situation. When you identify the persons who owe you money, you should talk with them for seeing if you can manage to agree on a plan that states how they would repay you the money in time. Sometimes people do not even know that they owe money, so you have to inform them about this aspect through a letter or email, which also contains details about the reason why they are in debt and what options are for paying you.

Talk with a mediator

The majority of companies that are having difficulties in collecting their debts, hire a mediation company, because they want to be sure that they get to an agreement with the debtors. The mediators would help you find a solution to your dispute with the debtors, and you would find the process less stressful than if you would go to court.

Hire an invoice collection company

In case neither of the solutions listen above helps you recover your money, you definitely have to hire a debt collecting company, because they have effective means of dealing with the bad payers and getting your money back as quickly as possible. They are experts in the debt recovery domain, and they would inform the debtors what legal actions would be taken in case they refuse to pay you what they owe, and in the majority of cases this action has positive quick results.


Short guide to appeals to the tax tribunals

Posted by on Oct 6, 2016 in Finance | 0 comments

Almost everyone in the United Kingdom has dealt with the HM Revenue and Customs. The HMRC usually make investigations when they suspect that you have not declared all the money you have made. Should the taxman be investigating you, you should not worry. A great number of people go through HMRC checks and they have survived them. However, if the assessment is not favourable, you have the opportunity to appeal to the Tax Chamber. When challenging the decision of the HM Revenue and Customs, you need to have a professional by your side. Consequently, you need to start looking for tax tribunal appeal specialists. Additionally, there are some things that you need to keep in mind when appealing a tax penalty.

What an appeal implies

If you strongly believe that the decision of the HMRC is wrong, you are free to write to them and inform them that they decision is not correct. A claim basically means that the decision will be evaluated by an independent council, in this case the First-Tier Tribunal. The job of this committee is to look at the facts and decide whether the initial decision was indeed wrong. Obviously, the tribunal needs to hear both sides of the story prior to deciding. If this seat of judgement grants you permission, you can take your case to the Upper Tribunal.

Presenting the facts

You have to send your formal documents to the Tribunal Service who will send them over to the HM Revenue and Customs. What is important to keep in mind is that you will have to provide complete and accurate information about your case. Equally important is mentioning that you have about thirty days to challenge the decision. The first document that will be presented to the HMRC will be the Statement of Case. The HM Revenue and Customs have just as many days to respond. If your appeal is received, then you can ask for a hearing.

The hearing

If you cannot make it to the hearing, you can send a representative. It is not mandatory to be there, but the seat of judgement will expect you to. What happens is that you present your case and the HM Revenue and Customs reply to the accusations. Once the hearing is over, you will be given the decision. Most times, the decision is presented without much delay. If your case is more complicated, you will receive your decision in about twenty-eight days, in writing of course.

You should not trick yourself into thinking that you do not need help. It is essential to consult with an expert in tax tribunal appeals. He can negotiate a settlement with the HMRC, so you can avoiding going to courts altogether.



Hypnosis – why you should apply it when you have a business

Posted by on Oct 5, 2016 in Business | 0 comments

In the last period, people talk more and more about hypnotherapy and its large category of benefits. But, if you ask Marshall Sylver, the famous hypnotist who has a lot of fans and who is highly appreciated worldwide, using hypnotic methods can come with a lot of advantages for a person who runs a business or who wants to occupy a key position in the top of a company. If you don’t believe it, here they are some advantages of using hypnotherapy and hypnosis when it comes to the business domain.

Hypnosis and hypnotherapy – benefits that you should notice

First of all, if you make a small research, you will find out that hypnotherapy has a very good effect when it comes to relaxing your mind and body. So, when you or your employees feel tense, due to the fact that you have to go throw a very demanding period, when the stress level is very high, you should try to take some sessions of hypnosis.

Secondly, hypnotherapy represents a very good way of getting rid of fears and phobias. For example, if you see that you have a new employee who seems like he has problems when it comes to his integration process, you can offer him some hypnotherapy sessions, in order to overcome his fears. If you don’t help him, he may leave and you may lose a very good professional. According to studies, there are a lot of persons who are afraid of a new job, due to the fact that they don’t believe that they can handle the integration process.

Thirdly, if you use hypnotic methods, you would see that you can gain some benefits when you have to negotiate something. For example, you can make your partners trust you when it comes to a certain situation and even vote for you, if it is necessary. A good tip is trying to look them in the eyes, in order to see their reactions and to convince them that you are right about something. If you study hypnosis, you will see that it’s a strong connection between body language and it.

Mistakes to avoid when it comes to hypnotherapy

  • Don’t confound hypnotherapy with lying or cheating.
  • Don’t expect for immediate results! Try to exercise the techniques you learn in order to be able to handle them better.
  • Don’t reveal your secret. If you use some things that you learn during the hypnotherapy sessions, it’s better to keep the secret for yourself because there are persons who can feel threaten by your special ability.


3 reasons to join a freight network

Posted by on Oct 4, 2016 in Start Up Tips | 0 comments

For small or medium-sized transport enterprises, it is very difficult, if not impossible, to go up against in contest for clients with multinationals. However, by joining a global freight forwarder network you are likely to compete. Joining an alliance has many benefits for a freight forwarding company. Not only do you have partners all across the globe, but also become an exclusive agent in the city of your choice. A freight network will help you expand your business considerably, which is the reason why you should become member of one right away.


Building strong connections

One of the key success factors to freight forwarding is having connections. The reason why you should belong to a freight network is to connect to other people in the industry. Taking into consideration that the international trade market is dominated by multinationals, it is essential for small-sized companies to work together to face the competition. An alliance brings together companies and, most important, encourages collaboration. When you have relationships, it is easier for you to ship packages and implicitly grow your business. More and more enterprises are joining forwarding networks and forming partnerships. The truth is that going at it alone is difficult, so you should not miss out on the chance of building extraordinary relationships.

Substantial financial benefits

Growing your company is not based on luck. On the contrary, you have to take measures if you want to become a force on the market. Being member of an alliance does have its financial benefits. To be more precise, by cooperating you make business less difficult, which in turn increases your profitability. You have extended control over risks and you have access to a price that is lower than that offered by the competition. Those who join a global freight network have a number of resources when it comes to shipment. Big customers want their services to be provided by companies who are capable of being flexible in the services they ensure. This means that it pays to have solutions beyond all means.  It is needless to say that if you are flexible, you will be able to win over more contracts.

Brand recognition

Thanks to a cargo alliance, you will be able to promote your business and, more important, attract clients. While it may not seem possible, the fact is that joining a network will enhance your visibility and, implicitly, your market value. For a professional, there is nothing more important than being identified with a particular service. Instead of spending money on expensive ad campaigns, you should become member of a cargo alliance instead. Your company will be immediately recognised and members make sure to refer clients to you whenever they are any requests for your area.

There are of course many other benefits, but you will have to discover them on your own. The bottom line is that it is important for you to joining a freight network. You always learn new things and you apart of an exclusive system of connections. Yet, choose wisely.


Beginner’s guide – How to start a farm

Posted by on Sep 21, 2016 in Start Up Tips | 0 comments

A family farm is a good environment to live and raise your children, and teach them the value of food and work. You can produce your own source of vegetables and livestock, provide for you and your family, and sell the produce at your local market. However, starting a farm can be daunting at first, and more so finding a trustworthy supplier that has bio seeds and other sources of farm products. Nowadays, with online stores offering farm supplies,  and with automated delivery, you can spend more time tending to your farm.  Below is a beginner’s guide on how to start a successful farm:


1. Find a good location

If you live in a big city, you might not be aware of the importance of the soil when choosing the farm location. However, the quality of the soil will determine how productive your farm will be, what plants you can grow and how many crops of the same kind you will be able to produce per year. You want to find a location with  rich soil, in order to be able to provide from late winter – early spring, to late autumn. When visiting possible locations, pay attention to the current owner’s crops as well as the neighbor’s. If something seems wrong with their crops, skip the location. The soil also determines the crop’s diseases.

2. Invest in good fertilizers and pesticides

Fertilizer will determine the success or the failure of your new little project. Properly feeding your crops with essential elements like potassium and phosphorus, calcium and magnesium will determine if your crops are going to develop any diseases and how they are going to absorb the nutrients. Pesticides, on the other hand, will help you get rid of wild plants that will consume your crops nutrients and are going to steal their natural light as well. Moreover, they efficiently combat fungi your plants are likely to develop as well as all the other pests that might occur.

3. Invest in good animal food

In order to provide your animals all the nutrients they need, you have to buy high-quality animal food. The grass and other wild plants you might consider feeding them with might not be sufficient to cover all the nutrients your pigs, horses or rabbits need. Therefore, find a good farm supplier, have a small talk with them and try to find out what you are going to need for your animal’s daily food intake.

Living a self-sustainable life is going to become your new religion and you will love all the benefits having a farm is providing. Food grown by yourself, bio fruits and vegetables, healthy meat from healthy and happy animals is everything any human needs for a happy and healthy life.

Three tips in deciding for the right shelving units

Posted by on Sep 14, 2016 in Marketing | 0 comments

All businesses need to stay as organised as they possibly can. It is important to invest in the right pieces of equipment, which also include shelving units. Of course that the simplest of choices is to visit one or two dedicated stores and select several long span shelving systems that you think are appropriate for your needs, preferably coming at low prices and be done with the entire affair. This is the simple way out, but it is not necessarily the correct one, as it might not bring the much desired advantages. There are several aspects that ought to be carefully studied, aspects that might provide you with the solution to your problem. So, long story short, here is three step guide to help you select the right shelving unit for your needs.


Consider your needs

It is absolutely crucial to understand your needs exactly. Figuratively speaking, you could take a pen and paper and start writing down facts about your company. Consider the industry, the specific of the company, the type of products you are manufacturing or selling, the maximum volume and so on. All these facts will have a serious contribution as to the type of shelving unit you are bound to purchase. Such investments are not cheap and you won’t be making them every day. Therefore, if you have decided that it is high time to make such an investment and structure your office, then do so correctly. Purchase that product that will fit your exact needs, but first identify them.

Choosing the material and design

Now that you have identified a few facts regarding your business, it won’t be that difficult to make the right decision as to what type of material you might be needing. If heavy loading is one of the problems, metal is the right option. This will provide you with strong shelving units capable of resisting when faced with a heavy load. If not, you can go for wood as well. As for the design, this too ought to be chosen attentively. You goal is and always will be to structure and maximize the space as much as possible. So, if the warehouse permits, invest in long span shelving units or even better, in mezzanine floors. These are two highly beneficial options, definitely worth considering.

Work with professionals

It is true that all entrepreneurs focus on locating affordable shelving systems. So, most of them either choose to collaborate with less trustworthy providers in the hope of a better quote or ask their own staff to install the systems. In both cases, things might not turn out as planned and not in a good way. When saying yes to less professional providers you may be accepting low quality products that will need future replacement. This is not exactly financially efficient. As for the installers, refusing professional help could have disastrous consequences. Your entire system could collapse. Therefore, accept the help of the provider’s team of installers and why not designers and you will have a lot to gain in terms of resistance.

What it takes to become a successful hypnotist?

Posted by on Sep 13, 2016 in Start Up Tips | 0 comments

It is for sure that everyone has seen at least one hypnosis performance either on a TV show or on the street and has been amazed by the way in which the hypnotist managed to say all those “magic” words and make participants act in a specific manner. However, in order to become a successful and worldly renowned hypnotist, as it is the case of Marshal Sylver, you need to go through a series of important stages. Here are some simple rules that great hypnotists advise you to follow.

Read a lot of books

The first step people who want to become hypnotists have to make is to read a lot of specialized books about hypnosis. It is highly important to understand exactly what this term actually means, why hypnosis is so good and how it can help people. There are numerous hypnotists in the world, who have managed to become successful and who decided to share their ideas and thoughts to other people who are in the beginning of their journey, so make sure you look for those books in libraries and book stores, since they are going to help you make the first steps into this world.

Practice, practice and more practice

After you have mastered the basics of hypnosis, it is time to put it in practice as well. Try everything you have learned on people within your family at first, since they are the most probable ones willing to undergo a hypnosis session conducted by you. Even though things are not going to work from the very beginning, this should not discourage you, but on the contrary, it should make you practice even more in order to exceed your limits and become that successful hypnotist you have always been dreaming about.

Do not forget to promote yourself

In order to reach success in this domain, it is highly important to know how to promote your business, so start with small steps. Your first performance would probably be in front of your family, so make sure you impress everyone from the very beginning. After you have trained more, you can move your performance acts into the street to make them known to larger public, and after your good reputation has increased even more, you can appear in popular TV shows and impress an entire country with your amazing skills. Do not forget to create a website that you can use to share some useful and accurate information about yourself so that everyone who wants to learn more about you or even come in contact with you can access the website. Keep in mind that not even after you have gained years of experience, you should still look for various methods to promote yourself and one good example is to start writing books about hypnosis yourself.

As you can see, these are some of the golden rules you need to follow the moment you decide to become a hypnotist. Choose a role model who have made history in this domain and make sure you follow that person’s steps.

Thinking about moving to Europe?

Posted by on Sep 7, 2016 in Business | 0 comments

There are so many different reasons for which moving to Europe makes all the sense in the world. England, Germany, Italy, Spain, France all these European countries could not be more delighted to welcome foreigners to their land, being prepared to offer them a tour of their jewels. Moving around through Europe is not all that difficult, not if you decide to contact a dedicated company, with a vast experience within this industry. Options come in a large number, as you have certainly noticed. Still, if you have not yet decided on a company offering removals to Europe, here are three aspects you might want to consider. It won’t be very difficult to make up your mind as to what partner to choose, if you consider these points.

Reputation: an aspect worthy of your attention

An aspect that seems to be a bit too general, yet highly effective is the overall reputation of a company and it deserves your full attention. This is the detail that could make the difference. This is the aspect that could easily set aside options that are not particularly trustworthy from those companies capable of offering clients a stress free move. Reputation embodies aspects such as professionalism, hard work, dedication and client feedback. As long as these are included and clients are satisfied with the services provided you may rest assured that everything will develop according to plan. With a reputable company by your side, you may rest assured that services will develop peacefully, without any issues.

Experience in the removal sector

Moving from one address to another is so much more than putting your belongings in a box and then sending them to the new address, especially if you are thinking about foreign countries. The entire experience is highly emotional for the client, which is why it should be treated with the utmost respect and care. It is absolutely essential to collaborate with experienced movers that have tackled with everything that the process involves. Having experience means that the company in question knows exactly how to deal with problems. So, in case these should appear, the staff will know just what to do to solve them, quickly and effectively.

Being financially comfortable

As you can imagine international removal services are not exactly cheap. You will need to think of a budget you are comfortable with. Choosing a company is, of course, influenced by your financial possibilities. However, this doesn’t mean that you should lower the level of quality simply because you have a fixed budget. A professional company, eager to help its clients, will be on their side and try as much as possible to stay within that budget, while offering professional services.

Consulting is more than simply giving advice – what do consultants do?

Posted by on Sep 2, 2016 in Business | 0 comments

Many companies nowadays find the services of a consultant mandatory whether they are at the beginning of the road or they have several years in the industry and need some changes that would help them grow even more. It is highly important to select a professional and experienced consultant in order to benefit from the best results and looking for one on the internet is the best choice since you can start with websites such as https://www.coachingforchange.co.uk/. Keep in mind that consultancy is more than just a piece of advice, so here are more details about what a consultant actually does within your company.

They provide you useful information

One of the most common reasons why companies hire consultants is to obtain necessary information, which can include cost studies, attitude surveys, market surveys, feasibility studies or competition analyses. A consultant has deeper knowledge in this area, which means that he or she will know exactly on what aspects to focus more when seeking for the requested information.

They can solve problems within the company

Another reason why companies are so interested in hiring consultants is that they want them to solve important and difficult problems within the company. For instance, the manager of a company may want to know how to restructure the organization in order to be able to adapt to changes or what financial policy is the best one to adopt. These are important decisions to make within the firm and a consultant can provide the right solution in each situation.

They can spot problems

It is worth mentioning that a great deal of the value of a management consultant lies in their fine sense and expertise as diagnostician. This is also known as the major factor that strains the consultant-client relationship. Hiring an experienced consultant that has vast knowledge in the domain increases the chances of finding the problems that might hold back the company’s productivity and eventually coming up with the right solution for them. Consultants’ keen eyes will immediately find the mistakes you and your employees make and will try to correct them as soon as possible.

They implement changes

After coming up with the right solution, consultants also provide help to managers in order to actually implement changes within the company. This is when the job of a consultant actually ends. If you need the services of a consultant within your company, it is recommended to do some detailed research and select the best one in the region.


Upgrading your beauty salon with online booking software – what to consider

Posted by on Sep 1, 2016 in Marketing | 0 comments

Everywhere you look, there are people using all sorts of gadgets such as smartphones, tablets or smart watches that have internet connection. They use the internet to find every type of information they are interested in, but some businesspersons saw an opportunity in using the internet as a marketing tool, so why not consider taking advantage of it yourself. If you are the owner of a beauty salon, you can upgrade it with an online booking app, so look for a professional developer on the internet. You should know that websites such as https://www.mycutsapp.com/ might be a good starting point.


Look for a professional developer

If you have already decided that investing money in an online scheduling app for your beauty salon is the best idea, the next step is to look for a developer to create the app for you. Do some detailed research online and make a list of the developers you find in order to make it easier for you to keep track of the services they provide and the prices they ask for. It is recommended to select someone who is professional and trust-worthy and who has several years of experience in the domain in order to make sure you benefit from the best results. For this reason, you can ask them to show you their portfolio to take a look at their previous projects for instance.

Make sure the app is easy to use

Once you have selected the right developer to match your needs and budget, it is mandatory to talk to him or her about the app, about what you would want it to contain or how to look like. The developer should take into account all your recommendations and ideas in order to provide you an app that matches your desires. What is more, besides having an attractive interface, the app should be easy to use and compatible with different types of devices, not to mention that it should be checked thoroughly before being released.

Other benefits of investing in online scheduling software

Believe it or not, online scheduling software can double as a great marketing strategy for your beauty salon that your customers will definitely appreciate it. Knowing that they do not have to spend time on the road to come to the salon and make an appointment for a specific date, since they can do this while sitting in bed or at work is definitely something that would make your customers happy. Moreover, this software will ease the work of your employees a lot too, since they can keep track on the appointments a lot easier.

Food photography – why is it necessary?

Posted by on Aug 30, 2016 in Marketing | 0 comments

Photography has definitely gone past the stage of a mere hobby and is not an actual profession for a lot of people. The industry has developed a lot lately, and while hiring an experienced photographer for your wedding has become something normal, have you ever thought about hiring someone to take pictures of the foods you prepare? Of course, this is not something ordinary people do on a daily basis, but if you own a business where you serve food, this may no longer seem that odd. You may think that you can take pictures or have a friend of yours do this for you, but rest assured a professional person will do a better job, for sure. So, if you are still evaluating the possibility of looking for a London food photography studio, here are some reasons why you have to start the process right away.


Showcasing your talent

Some cooks hire experienced photographers to help them show people what they can do. So, in case you are looking for a new job or you want to grow your business by attracting more investors, then you are going to need the services of a professional. They will do the best to highlight your dishes, making them look even better than they taste.

Make foods more appealing

Your plates may be the tastiest in the world, but not anyone can come to visit your establishment and evaluate in person. For this reason, the first impression is always the most important. This means you need to work with images and colours, rather than taste. An experienced photographer can pay with combinations and engineer the pictures, so that your menu looks amazing on the web site and people will want to pay you a visit. There are plenty of methods through which a skilled individual can add particular features to your foods, so allow them to help you.

Visual marketing

Nowadays, a lot of efficient marketing strategies are based on visual effects. This is due to the fact that seeing an actual product or good generates impact over people, thus transforming simple viewers in potential customers. Recent studies have shown that people are way more receptive to images than to written information, so you should take advantage of this, especially since you are “promoting” a product that can be advertised with images – food. Use qualitative materials and you will prove your professionalism, once more.



Questions to ask before applying for HST house rebate

Posted by on Aug 25, 2016 in Start Up Tips | 0 comments

Building a house from scratch and even buying a new one are great step in anyone’s life. This comes with great responsibilities, not only in terms of household maintenance but also in terms of finances. Fortunately, if you live in Canada, you should be happy to find out that authorities have taken all this into consideration and have designed specialised programs, aimed to help those who invest in real estate. The country has a progressive tax system, aimed to provide each and every individual equal chance to pay their debts towards the state, depending on their income. You are probably aware of the HST (harmonised sales tax) rebate, some sort of discount buyers can benefit from, in certain circumstances. The good news is that this rule applies to multiple product, including real estate, as long as the house bought and the owner fulfil certain criteria. The application process is not that complicated, but you still need to collaborate with a company specialised in HST rebate on new homes. Here are the questions you need to ask before staring your application.


Who is eligible for the program?

The HST for new homes program has been designed to support those who are purchasing a new home, or those who are renovating a property almost from scratch (in proportion of 90%). So, to begin with, you must know that your real estate has to fulfil these demands. Besides this, the people eligible for this program are the ones who prove they will be using the house for residential purposes. This includes lending the land from the builder, buying a mobile home (even floating or modular ones), investing in a share of capital stock of a real estate corporation, construct or renovate your personal domicile or your property gets damaged by sire and needs considerable improvements.

How much money will you get?

As mentioned above, authorities are trying to maintain a balance by designing a system based on proportional taxes and payments. However, the amount you are likely to get back varies from 8 to 13 per cent, depending on the county you are based. For this reason, the sum is not an exact one, but is rather related to the overall amount of expenses. For homes that cost$350,000 or less, new owners can even ask a 36% rebate of the federal portion. If the price of a new home is over $350,000 but no more than $450,000, the HST rebate revenue will be reduced considerably, keeping in mind a fair proportion. Buyers of real estate that is more expensive than $450,000 will not get a rebate under any circumstances.


As you can see, you can apply for the program because the eligibility conditions are quite flexible. This means that you can actually recover a great part of the money you spend on your new real estate, or those you pay to repair a very damaged one. Authorities are understanding regarding the matter, so there is nothing to worry about, because your application will most likely be accepted.

Experiential marketing 101 – understanding the basics

Posted by on Aug 24, 2016 in Marketing | 0 comments

Nowadays, it is well known that marketing has become one of the most powerful tools for businesses all around the world. Advertising services and products is something extremely common, as no company can resist without making people aware of their existence. While digital marketing and social media promotion has gained a lot of ground in the past years, people tend to forget about a more concrete advertising method: experiential marketing. This option is very approachable for businesses that can promote a tangible product and a great example would be food, for instance. This is due to the fact that this form of advertising has as a priority presenting the good and enabling customers to experience the brand – hence, the name.


How is experiential marketing different?

Generally, when they think about advertising, most people associate it with a TV commercial, an announcement on a radio station, a post in the newspaper or even an ad on a social media network. There are few those who actually understand that promoting a product means offering clients a glimpse of that. So, while traditional marketing is based on communicating (wither visually or verbally) a piece of information, experiential advertising focuses on engaging as many individuals as possible, by showing them directly the benefits of using (or consuming) a good in particular. It often involves human senses and a multitude of strategies, ranging from individual sampling to guerrilla solutions. All these are aimed to generate an emotional connection, which can convince potential customers to order, buy, consume and generate profit.

Which are the most popular strategies used?

This advertising method can make use of a wide variety of promotional solutions and strategies. Specialised experiential marketing companies are able to design custom made plans, which can address a certain niche of customers. Target audience is established after a thorough segmentation process, so do not neglect this stage of the advertising campaign. Some of the relevant criteria you must know are demographics, product’s particularities and the emotions your brand can be associated with.

What kind of products can benefit from experiential marketing?

As mentioned above, not any type of service or product can be promoted through experiential advertising. However, the method is perfect for a wide array of goods, especially those who can be easily associated with human senses: smell, taste, feeling etc. For example, clothing items and foot wear can be promoted using this solution, as the client can try them on and feel on their own skin comfort. Other products that can be advertised like that are foods: you can have a stand installed in a supermarket, ask people to taste and convince themselves your products are actually worth it. The same goes for drinks: imagine have a stand in a public place, such as a beach for example, and offer passers-by a sample. They will immediately associate your beverage with something completely refreshing. As you can see, these are just some mere examples, but a skilled marketer can come up with a lot more.


Becoming an essential part of the company

Posted by on Aug 24, 2016 in Business | 0 comments

The world of business is in a continuous change, one that can be difficult to fully understand, especially when you are looking at things from the outside. All those involved in business understand the ever changing nature of this field and will be eager to make all efforts to better face up to any modifications that might appear. One of the ways through which you could become an irreplaceable piece in your company or get as close to this status as possible, is through training. You would be surprised how much professional coaching matters on the long run. Whatever the field of operations might be and no matter how much technology you use in providing the public with services or products, your staff remains the core of your company. This is one lesson you must not forget. Offering your employees the option to take part in professional consulting courses will bring forward benefits you too will relish upon. Here are three such examples.

Identifying business goals and solutions

In order for a company to grow, certain goals need to be adequately established. At the same time, alongside these goals, you need to come up with a several, functional solutions that can help you accomplish them. By taking part in professional courses, you will gain the capacity to identify achievable goals. Most entrepreneurs fail in properly identifying these goals and the staff’s efforts are focused on accomplishments that are impossible to come. With a highly trained team, your company will be able to grow and develop according to plan.

Gaining a new perspective

Sometimes, success in business can be so easily obtained simply by looking at things from a new perspective, simply by understanding things from a different point of view. The challenge is observing this new perspective and without proper training, without taking part in professional courses, you might not be able to discover it.

Learning to joggle with resources

Business can be done in plenty of ways. It is the responsibility of the staff, together with the entrepreneur. They need to understand all resources the company has and use them in the appropriate manner. It is essential to use everything you have in order to stay on top and go against your competition. A professional consulting course will help you to properly identify, understand and use the resources a business may be having. Once you gain such knowledge, full company development is only a step away.