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Posted by on Aug 17, 2017 in Marketing | 0 comments

Promote your business using pavement signs

Promote your business using pavement signs

Promoting any business usually requires a complex well-thought strategy that guarantees a satisfactory result. You really need to inform yourself about your customers in order to become familiar with their needs and preferences and know exactly what gets their attention. Obviously, you also have to provide high quality services or products that are useful. Generally, business owners use different ways of advertising like social media platforms or countless ads that require considerable amounts of money because they believe that it will help them grow their business and obtain the much-desired profit. Fortunately, you do not have to resort to expensive ways of marketing in order to promote your business and to boost your sales. Outdoor pavement signs represent the perfect choice when it comes to luring customers.

How to get your own pavement sign

You can easily obtain your own pavement sign by visiting different websites that provide a wide range of models from which you have the possibility to choose the most convenient and appropriate one for your business. You must create an interesting eye-catching design that best portrays your concept and select a size depending on the available space. You also have the possibility to address directly to the public by writing a message that will capture their interest and become your permanent signature or you can change it every time you feel the need for a change and you want to surprise your regular customers.

How it works

In short, you create a sign that best represents your business and you strategically place it on the pavement, probably in front of your building so it can easily draw the attention of passers-by and raise their interest. Moreover, if you pay attention to the placement, it can also catch the attention of drivers and their passengers, automatically increasing the number of possible clients. You will have the opportunity to present your best offers, so take advantage of it. Inquisitive people will not resist the temptation and they will definitely enter in order to find out more information. After you close, due to its portability, you are able to take the sign and reposition it the next day. Therefore, regardless of the type of business, this method will ensure success.

Benefits of using outdoor pavement signs

The most important benefit is that making your products or services known to the public using an outdoor pavement sign does not require a lot of money, so it represents a cheap and efficient solution at the same time. Other methods of marketing involve a long and difficult process during which you have to discuss with various experts who offer different approaches and strategies at high prices that not always prove to be effective. This can really test your patience and create disappointment. You will realize immediately that outdoor pavement signs are the simplest option that drastically reduces the amount of money, your effort and restlessness while bringing you more customers, suitable even for small businesses that are hidden from the public eye.

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Posted by on Jun 21, 2017 in Marketing | 0 comments

1031 exchange rules that real estate investors should keep in mind

1031 exchange rules that real estate investors should keep in mind

Internal Revenue Service (IRS) includes many rules that every investor who wants to make a 1031 exchange should know. This strategy is a powerful tool that made many businesses successful and flourishing. Before starting a 1031 exchange, you should know there are some steps you have to follow.  Find out what an investor should do in order to have a successful business using the 1031 exchange strategy.

“Oh, I just love tax season”, said no one ever

You can avoid paying taxes by following some rules. The 1031 Exchange Experts say that it is possible to do this as long as you sell your property and use all the profit to buy a new property. In addition, the amount of money you gain with selling your property has to be approximately equal to the amount of money you spend on buying the new one. If the investor purchases a cheaper replacement or does not use all the profit to achieve the new property he will have to pay taxes.

The 45-day rule of identification

The investor must identify a replacement property within 45 days from closing the original property. There are no exceptions from this rule, the time frame is not negotiable and it includes holidays and weekends. It is not convenient to exceed this period because you will have to pay taxes.

Like-kind properties rules

It is necessary to know from the start that properties that are not used for business purposes cannot qualify for an exchange. Better said, homes that are not used for rental purposes cannot qualify. Another rule is that both properties have to have the same nature. These properties are called “like-kind”. For example, you can exchange an office with a shopping center, an apartment building with an industrial building, a shopping center with a land, and so on.

You must not have access to the money obtained from the sale of your property

This is a very important rule that you must respect. In order to avoid any problems, you should count on a professional intermediary that is specialized in this kind of business. Remember that you cannot have relatives or people with whom you made businesses as intermediaries. This person has to be a neutral participant in the 1031 exchange process.

What the qualified intermediary must do

It is essential to understand the duties of a qualified intermediary in order to choose a professional person who will help you. He will take the gain obtained from the sale of the property from the closing agent; hold it until the new property is bought and finally, deliver the money to the closing agent. It is important to choose a good team in order to make a profitable 1031 exchange.

There is a large number of rules that you have to respect if you want to exchange your property with another one in business purposes. As long as you follow these steps, a property exchange can be possible. Remember to inform yourself about every single detail before starting to swap your business.

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Posted by on Jun 20, 2017 in Marketing | 0 comments

Five start-up business ideas that modern customers love

Five start-up business ideas that modern customers love

The success of a business is largely dependent on the way the business is ran, on the strategic decisions the management makes. However, its reception on the market is influenced by a series of factors. Profit and popularity can be achieved in many unfavorable circumstances, but a good head start is also tremendously important and can put a considerable distance between you and other local companies. With that in mind, before setting sail, young entrepreneurs should check how receptive the local market is to their idea and use the found data to estimate their success. At present, the following ideas are growing popular, especially among younger customers.


Second hand boutique

People are becoming more and more open minded towards second hand clothes. Turning from a rare quirk to a fashion trend, previously owned clothes seem to please everyone: fashion-forward people who want to make unique combinations, as well as clients who want to look good on a budget. Providers such as http://www.solocremaitalia.ro/  report an increase in orders of second hand clothing, especially premium quality ones. These are items that look as good as new, have no flaws, and come from older collections of designer labels.


Small café

If the past decade was ruled by café and restaurant franchises, the 2010s belong to small, local, family owned cafés. Although they cannot compare in terms of profit with the earnings of international chains, small cafes are becoming serious contenders for Starbucks & Co. This is because clients want better service, a cozier atmosphere, specialty drinks and locally sourced products. More often than not, small café owners start by selling only fresh drinks and coffee and then expand their product selection by adding pastry and other baked goods.

Digital agency

One thing that all businesses have in common is the need for professional digital services, which range from web design and web development to digital advertising, social media marketing and SEO. All of these services can be found in the portfolio of a digital agency, which is one of the most profitable business models today. Entrepreneurs who start this type of company can find clients easily and make profit even when surrounded by competitors.


Handmade goods

Nothing compares with the beauty of a handmade gift – be it a necklace, wall print, flower vase or item of furniture. The buying trends of the past few years show that people are more and more reluctant towards mass-produced items and more willing to invest in personal, hand carved, one of a kind products, despite the higher price tag. To reduce the start-up cost of a handmade business, you can sell your goods online, on platforms such as Etsy, instead of opening a physical store.


Organic beauty

Following recent studies that show the harmful health effects of popular cosmetics, customers are looking for organic ingredients in their beauty products. Natural extracts such as argan oil, coconut oil, chamomile and rosehip are gaining ground over silicones and preservatives, soothing skin conditions without causing allergies or irritating sensitive skin. Modern customers are very interested in organic beauty, so a start-up of this type has positive prospects.


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Posted by on Jun 2, 2017 in Marketing | 0 comments

Steps to selecting a metal pressing company

Steps to selecting a metal pressing company

If your business requires the services of a metal pressing company, searching for the best offer is probably your main concern. With so many options to choose from, it might seem hard to select a reliable and convenient one. When browsing through the various metal pressing companies found online, having some selection considerations in mind will certainly be necessary. To make sure you are going to be satisfied with the level of services quality received, here is what you need to do before hiring a firm or another:


Industry longevity

The fastest method to figure out if the services of a company are high quality ones is researching for how long they have been on the market. Industry longevity equals experience, and experience means service quality. Because manufacturing is one of those domains where experience can actually make a big difference, try to inform yourself about this particular aspect before hiring metal pressing services, to ensure yourself that you are getting the best there is.


Compare prices from various companies by requesting quotas, but do not make affordability your main selection criteria. Usually, the better the services, the high their asking price will be, so while you should look for a reasonable deal, choosing the cheapest alternative you come across is most certainly not recommended. However, choose to collaborate with a firm that is upfront and transparent regarding their fees, in order to avoid an unpleasant surprise.

Customer service

You can tell a lot about a firm by the way they choose to prioritize customer service. If they respond rapidly to your emails or phone calls, if they answer all of your questions explicitly, if they seem friendly and reliable, then perhaps you are making the right choice. The level of customer service quality is an aspect that is often overlooked, many people not realizing how this is the first indicator of the company’s professionalism. So contacting customer service is one of the first things you should do.

If you want your metal pressing requirements to be completely met, collaborating with the right company is a must. Because being uninformed can easily lead to bad choices, make sure you document yourself on the topic properly, and take into account the tips mentioned above when you are trying to choose a metal pressing company. These few aspects are relevant, and will help you decide on a firm that will rise up to your expectations.

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Posted by on Apr 4, 2017 in Marketing | 0 comments

Promote your start up – invest in SEO

Promote your start up – invest in SEO


If you want to establish a business, you will soon understand that you will find difficult to compete with the other companies from the market, because they have experience, and customers prefer to work with well-known firms. So what you should do in this case? To be sure that you have a chance to establish a successful business? Well you should make use of the tools you have access to nowadays. One of them is SEO. If you take a look at the marketing strategies big brands use, you will notice that they invest a lot of money in designing SEO campaigns. So one option you have is Geo target your campaign to get ahead of the nationwide or worldwide brands a good place to start would be to find SEO deals from a local SEO specialist, because it is crucial for the success of your company to optimize the infrastructure of your website and to make it more search-engine friendly and keyword orientated and relevant for the local audience. In this way, potential clients will get to your company easier, and they will find more about the services and products you offer. Below you will find a list of reasons why you should invest in SEO if you want to promote your start up effectively.

SEO is a successful marketing tool

What you should know is that the techniques used to improve SEO are effective. It does not matter the specific of your start up business, SEO services are useful for you. Even if Google comes with changes from time to time, SEO is still effective for the updated algorithms. SEO will make simpler for your possible clients to navigate through the content of your page, because it focuses on optimising the content of your website. Therefore, if you work with specialists in this domain, you will get better ranking for your page, because Google algorithms will see your website as a good example when it comes to relevant content. Search engines are here to stay, and they dominate information searches, so it is essential to invest in SEO to offer your users a better experience, when accessing your page.

SEO helps you create a mobile friendly website

The majority of people are looking for information on their mobile phones, so you should make sure that your website allows them find details about your firm, no matter from what device they access it. Because Google is aware of this tendency, it introduced an update that has in view the responsive nature of your website or its mobile friendliness. This is one of the most important factors in ranking, so you should not ignore it. A proper SEO campaign will help you with more than good content optimising and link building.

It will improve your presence on social media

If you want to be a strong competitor in your domain, then you should make use of active blogging and social media. If you work on designing a well-planned SEO campaign then you will bring buyers to your company, with the help of social media pages. The number of shares, visits and comments influence ranking, so you should pay attention to this aspect of an SEO campaign.

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Posted by on Feb 8, 2017 in Marketing | 0 comments

Considerations to have when making property investments

Considerations to have when making property investments

If you have gathered a fairly large amount of money in your bank account, and you have been thinking about putting that money to good use, then investing in real estate might be a great choice. If you research the topic for a bit, you will find out that the real estate market has shown signs of growth, and has become even more targeted by investors. However, if you do decide to go with Cape Verde property investments, there are some important considerations you should bare in mind. These tips could help you make the right decisions:



Think about what you are seeking out of this investment. Do you desire to rent the house, and benefit from a steady income? Or perhaps you want to resell it when the prices go higher? Are you buying it for your family? Before looking for offers, you need to set your goals, and answer these questions. It is essential to be aware of your expectations before making any further decisions.

Choose the right location

For a property investment to be worth it, location is key. Regardless of how beautiful a house might be for example, if it is placed in an unpopular neighbourhood, spending money on it will not be worth it. Think long term, and choose a location that is promising from several points of view. Cape Verde for example is a great choice. Not only are the real estate prices growing each passing day, but it is also a great destination for holidays. By purchasing a house there, you will have a holiday home you can use whenever you want, or you can sublet it to tourists. Your money will certainly be well-spent.

Be patient

If you have your eye on a particular location, for example, but there are no investment opportunities available at the moment, then do not rush into choosing a different option. In the real estate industry, patience is relevant, so do not buy a house if it does not meet your goals or desires, wait until you find an offer that does.

Investing in a property, such as a beach house, can be a wise decision to make. Even if you might not make a profit from the start, the real estate market is constantly expanding, so if you ever plan to resell the house, you might end up receiving an unexpectedly high return. It is never a bad decision to spend your money in the real estate industry, so follow these few tips, and start looking for the ideal investment opportunity.

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